2026 Marketing Game Plan for Contractors
Simple, Effective, Local If you’re a remodeling contractor or home pro, now’s the time to get your marketing ready for the new year. You don’t need an agency or a massive budget. You just need a clear, focused plan—and consistency. Here’s what to focus on: 1. Google Business Profile Is Non-Negotiable It’s the new homepage for local businesses. Keep it updated with: Weekly photo uploads Job highlights Customer reviews Short “what we’re working on” posts Respond to reviews and use local keywords. Google rewards activity and relevance. 2. Build a 5-Page Website That Ranks Skip the bloated 50-page site. All you need: Home – Who you are + what you do Services – Clear descriptions of your core offers About – Your story and team Projects – Showcase your best work Contact – Easy to reach, with phone, form, and location Fast loading, mobile-friendly, and optimized with local terms is key. 3. Get More Reviews & Photos Customer trust = more leads. After every job...